A collection of images showcasing the Black Friday branding for Wicked Brick in 2023. Images include concepts, variations, final imagery and mockups.
The brief was to create something fresh yet simple, unique yet recognisable. Borrowing ideas from previous projects, I explored a set of urban concepts, finally setting on a graffiti style that felt new yet was recognisable as Wicked Brick. All assets created in Adobe Photoshop and Illustrator.
Initial concepts
Final concepts
Production ready graphics
Timeline graphic

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